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Tuesday, March 31, 2015

Week 8: Twitter

-The words I used to find these connections were: wedding, san diego, engaged, florist. I also made these as hashtags in a different search and changed the location to San Diego, CA and also Oceanside, CA. I had a hard time finding potential customers this way, as it was a pretty broad search and didn't find very many people posting about their personal engagements. 
- I created a "potential customers" list and "good match for cross promotions" list. This helped me keep the two distinct from each other and that each one will require different tactics to become connected to them. 
- Customers would most likely see my tweets in the morning at around 8 or 9 when they get situated with their jobs. Another good time would be around lunch time on their breaks when they can look into some wedding planning and inspiration pictures on social media. Another good time is in the evening at around 7 or 8 when they are relaxing at home after a long day and browsing the web.
Potential Customers
@lamorford - Female Oceanside resident who is engaged
@tdonnelly7 - Male recently got engaged in San Diego

Good match for cross promotion or collaboration
@MaxandMollyFilm - videographer
@SteveCowell_ - photographer
@amorology - Wedding planning service
@greylikes - Stylist and blogger
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Sunday, March 29, 2015

Week 7: Get Visual, part 2


1. 
http://www.fleurchicago.com/
This is an example of a floral design company that is doing very well. Their instagram is growing with followers each day and they have engaging photos for their viewers to see!
https://instagram.com/fleurinc/
https://twitter.com/Fleurinc
Twitter is also a great avenue for them. They offer more than just floral design, but also have a shop in downtown Chicago.  Having social media accounts has definitely helped them attract more business, as their product is very visual

 2. 
http://powwowdesignstudio.com/
We have worked a few times with this business, and this is one I really look up to and am inspired by. We work in the same industry, and It's really cool to see Pow Wow's roots and how far they have come. They have strong social media avenues with facebook, instagram, and twitter.
Their businees heavily depends on having the right visuals for their customers to see, so these social media platforms have been very effective for them also!
https://twitter.com/powwowmelissa
https://instagram.com/powwowdesignstudio/
https://www.facebook.com/powwowvintagerentals


Just like social media has worked for these two successful companies, I think it is just as important for my business to keep up with them so they will keep growing. What a better way to see flower design when it can be shared infinitely with thousands of people?
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Week 7: Get Visual, part 1

The visual networks are definitely helpful and even crucial for my business to be successful. Flowers by themselves are extremely visual.. So making sure people see our designs is essential for our business to continue to grow. 

 You Tube - This is a great platform for people to post tutorials, information, and entertainment. While reading the blog post about YouTube, I thought about a few ideas that would benefit my business and set me apart from other florists in my area. This would be a great platform to do a blogging series - where a camera follows us around and shows snippets of what it takes to put together a wedding. A tutorial of how to put together a great bouquet or arrangement would be a fun idea also, since a lot of people (especially women) like to craft and try DIY projects.

Pinterest- This is a great platform for all things visual. It's a place of infinite inspiration! Most people whom I have spoken to about it describe it as a rabbit hole of beautiful photos and ideas that will have you sucked in for hours! This is a great way to promote my business, as we want to showcase our work as much as possible. With links to our other social media sites and website, its a great way to get noticed.

 Tumblr - I really like Tumblr's versatility. You can be very visual in the content that you post, or you can be strictly informative. It's not as "serious" as a webpage, but it is customizable and shows visitors just enough information about who you are as a company. I have considered starting a Tumblr rather than a Blog, and am still weighing out the options of what would work best for my business.

 Instagram - This is my favorite social media platform. It is really user-friendly, and is another one of those social media sites that will get you plugged in for a long time (if you're not careful!). I like that both pictures and videos can be posted and that there's no restriction on the amount of text to insert with each caption. Essentially its like a mini-diary of an individual's life or of a business. This makes it really easy for a business to post something more personal about the staff or founders of the company, where it wouldn't be as appropriate on their company website. 

 Overall, Instagram has been the most successful with my business. We are continually growing every day and constantly updating this platform (at least twice a day). We have seen customers come specifically just from this avenue and it's been a fun journey hearing about their interaction with this free marketing tool. 
Pinterest is also a really great platform to focus on, and we are constantly updating and pinning. It is taking a bit longer to accrue followers, but more than anything, its been a useful tool when working face to face with our clients. 
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Week 6: Intro into Facebook Strategy, part 2

I think that having scheduled posts is a great way to engage the audience. I don't have to think about constantly posting material and can just arrange to do it when I have free time. I always like to post pictures because I think people respond really well visually. I also posted about our upcoming vacation, so people know that we will be away from our social media sites, and so it can inspire them to go and travel also :) 

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Week 6: Intro into Facebook Strategy, pt. 1


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