The visual networks are definitely helpful and even crucial for my business to be successful. Flowers by themselves are extremely visual.. So making sure people see our designs is essential for our business to continue to grow.
You Tube - This is a great platform for people to post tutorials, information, and entertainment. While reading the blog post about YouTube, I thought about a few ideas that would benefit my business and set me apart from other florists in my area. This would be a great platform to do a blogging series - where a camera follows us around and shows snippets of what it takes to put together a wedding. A tutorial of how to put together a great bouquet or arrangement would be a fun idea also, since a lot of people (especially women) like to craft and try DIY projects.
Pinterest- This is a great platform for all things visual. It's a place of infinite inspiration! Most people whom I have spoken to about it describe it as a rabbit hole of beautiful photos and ideas that will have you sucked in for hours! This is a great way to promote my business, as we want to showcase our work as much as possible. With links to our other social media sites and website, its a great way to get noticed.
Tumblr - I really like Tumblr's versatility. You can be very visual in the content that you post, or you can be strictly informative. It's not as "serious" as a webpage, but it is customizable and shows visitors just enough information about who you are as a company. I have considered starting a Tumblr rather than a Blog, and am still weighing out the options of what would work best for my business.
Instagram - This is my favorite social media platform. It is really user-friendly, and is another one of those social media sites that will get you plugged in for a long time (if you're not careful!). I like that both pictures and videos can be posted and that there's no restriction on the amount of text to insert with each caption. Essentially its like a mini-diary of an individual's life or of a business. This makes it really easy for a business to post something more personal about the staff or founders of the company, where it wouldn't be as appropriate on their company website.
Overall, Instagram has been the most successful with my business. We are continually growing every day and constantly updating this platform (at least twice a day). We have seen customers come specifically just from this avenue and it's been a fun journey hearing about their interaction with this free marketing tool.
Pinterest is also a really great platform to focus on, and we are constantly updating and pinning. It is taking a bit longer to accrue followers, but more than anything, its been a useful tool when working face to face with our clients.
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