Week 10: Email Marketing part 2

Comments I left for: Tiffany Edwards, Chris Deddo, Ben Simsuangco

Week 10: Email Marketing part 1

I think a great topic for a newsletter for my business would be for upcoming workshops or events where my readers could attend. This would probably be something that is monthly on slow months and quarterly for busier months. 

Another could be talking about trends in the floral design world. What's hot for this season's weddings, etc. This would probably be quarterly.

I could also offer a fun tutorial on how to create a floral arrangement, boutonniere, or wrist corsage.  This could be seasonal also, paying attention to the time of year (wedding season, prom season, etc.)

Another topic could be for any flash sales or rewards programs. Referring a friend to us and if they book sending the referrer a free t-shirt or discount off their next arrangement. This could be one once or twice a year. 

I think by switching it up and keeping it fresh and by doing monthly or quarterly emails, we could keep people engaged and informed on whats going on with our business and have an exclusive look into the floral world. 

Week 9: Blogging for Business part 2

A few different categories on my blog I would have are:
-Weddings
-Behind the scenes on styled photoshoots
-Misc Events (baby showers, parties, etc)
-Little tidbits about our companies and what inspires us

I think this would be a really good way for people to see what we are all about and get an inside view on what it looks like to be on the job. Instagram, twitter, and Facebook can only say so much. This is like our personal diary of events where people can see how things came together. This is a great avenue to expand on my business!

Commented on: Lori Barry, Don Steier, Marilyn King

Week 9: Blogging for Business part 1

 Getting personal on a blog is a great idea for a small business owner. I think that it shows transparency and honesty when you can be yourself, share insight, and show your followers what you are like outside of your busy business. People like to see other real and genuine people behind a successful business. It's inspiring to others to see that you can run a successful business and be a human also. There is a balance between showing your professionalism and also your "humanism". I think that be being genuine as much as you can and including your audience and engaging them in conversation, you will be liked on social media and create more business!