Getting personal on a blog is a great idea for a small business owner. I think that it shows transparency and honesty when you can be yourself, share insight, and show your followers what you are like outside of your busy business. People like to see other real and genuine people behind a successful business. It's inspiring to others to see that you can run a successful business and be a human also. There is a balance between showing your professionalism and also your "humanism". I think that be being genuine as much as you can and including your audience and engaging them in conversation, you will be liked on social media and create more business!
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