Week 10: Email Marketing part 1

I think a great topic for a newsletter for my business would be for upcoming workshops or events where my readers could attend. This would probably be something that is monthly on slow months and quarterly for busier months. 

Another could be talking about trends in the floral design world. What's hot for this season's weddings, etc. This would probably be quarterly.

I could also offer a fun tutorial on how to create a floral arrangement, boutonniere, or wrist corsage.  This could be seasonal also, paying attention to the time of year (wedding season, prom season, etc.)

Another topic could be for any flash sales or rewards programs. Referring a friend to us and if they book sending the referrer a free t-shirt or discount off their next arrangement. This could be one once or twice a year. 

I think by switching it up and keeping it fresh and by doing monthly or quarterly emails, we could keep people engaged and informed on whats going on with our business and have an exclusive look into the floral world.